The 'If You're Gonna Do One Thing ...' bit.

Ok, this is the last post on 'Trust' and you've read the previous three posts, yes? Good, if not, why? Go back, read them, it'll take you five minutes.

And now I'm gonna pass on the secret of building trust as it was passed on to me by Eddie Obeng (what do you mean, you don't know Eddie??!! Google him and his books the moment you've finished this!).

And the secret is ....



Tell clients what you are going to do.

Do it.

Tell them what you've done.

Repeat.



Simple eh? You think? Hmmm.

In fact, it’s said that if you actually do this four times, that you’ve then built a solid foundation of trust to build all future activity.

This is only one long term tactic to ensure that your reliability and credibility levels are always maintained, you still need to practice your listening skills. How do I know? We all do!! We'll look at that in a future post.

“Do or do not... there is no try.”
Yoda